The concept of “raised by the boys” is clever and original. It certainly resonates with most of the target market; being young dudes, partying with the boys. It certainly has potential as “yeah the boys” showed that appealing to that segment of the market obviously brings about exposure. “the boys” is something that all Australian teenagers/and young adults can relate to. The boys being a collective term for your male mates. The concept of raised by the boys was to create an online series of videos that reflect the lives of “the boys”, drinking, smoking, talking bulk nonsense and getting into some unfavourable situations; because that’s what the boys do. This show was to be promoted through social media, but not only was the show going to be promoted it was going to be supported by the mass dissemination of media content – namely memes. These memes make pop culture references towards the exclusive group that is the boys
Harold intended to make monthly episodes but found that it wasn’t going to be that easy to produce perfectly polished content. However, while making this mistake, he made it early and was therefore able to adjust, make one episode and continue his content stream for continued exposure. Crowd sourced “boys culture” would be put out into the wide-open world of the internet but I think he hasn’t even aired a meme yet. It’s clever the way these memes have been manufactured and I certainly look forward to when the content stream kicks back up. In saying that, the content stream ended about a year ago and no doubt that would have had some degenerative effects on his level of exposure.
- Explore the modern relationship between content and audience
- Digital service > broadcast
- Fandom? Loyal Audiences? Invested audiences?
- Provide an immersive and entertaining stream of content for users
- Target Audience: The Boys
“Raised By The Boys” utility is to connect with the above mentioned boys group. It does this by the minimalistic branding and scenes of camping, chilling out, a beer in hand. It all screams the boys, and by importing a media stream where every meme begins with “the boys” you don’t even have to be an avid fan of the show or idea in order to relate to it. “Yeah the boys” was shut down because it was overly sexist and borderline vulgar, Harold has to be careful that he doesn’t overstep that mark, because we live in an inclusive society, where just because the boys exists, doesn’t mean they have to pretend women don’t. The exclusivity of the branding is very clever and I appreciate that uniqueness of it, but there can be the boys without spitting on the girls. The media stream shows no sign of sexism and I believe girls can even slightly find it humerous.
“Raised By The Boys” also seeks to have an audience orientated content stream, where the characters of the show are seemingly interacting with the users of the stream. This can no doubt yield impressive results, shown by the WWE stream, being the most popular sports following in the world. For Raised By The Boys to do this effectively, personalities must be heavily reflected, but not so intensely that casual viewers are left feeling foreign. E.g. idiosyncrasies that include the boys but also content that reflects the characters personality, such as Big Lez etc
As of yet, Harold doesn’t have a recent media stream set up; that includes Instagram and Facebook. However, he has a back log of content that is ready to load into his Facebook and I believe he’s still trying to set up an Instagram; his project before the beta has taken a few twists and turns but for the most part, there’s no panic or downfall, just continual reiteration. Not having the first episode up, or a recent content strwam is obviously not ideal, despite this he’s well prepared for an official launch. I do feel that “Raised BY The Boys” needs an updated stream of content to solidify some sort of consumer base in the market; there aren’t many shows or ideas that are so exclusive, and this is where it has huge opportunity and has the potential to create massive exposure.
Harold’s back log has been tirelessly produced with many different applications. By doing this there’s significant credibility in his production. InDesign, Character Animator, Photoshop and Premiere are all applications with fairly steep learning curves. During the presentation, knowing prior to the presentation that he hasn’t launched any content, it was reassuring that was produced with a lot of effort. He also revealed that “inbox the boys” will be one of his means of disseminating content; where he will send fans Facebook messages, containing humerous content and create an even more interested customer base. The interactivity of his business model in unique and will draw an audience.
The sooner the show is launched onto social media, the sooner it’ll be able to solidify some type of following. The great animators such as Tom Hollis, Jarrad Wright and Izak Whear of the Big Lez Show and shows such as Rick and Morty rely on an anticipation model, where the user will watch one show and long for the next episode. Big Lez as a web series is a great inspiration for this model as their proven success is continually expressed – so much so that the name for my Hearthstone account is “MikeNolanm8”. Rick and Morty release an entire series, where I don’t believe “Raised by The Boys” with a small team can afford to do that as it leaves the user feeling unfulfilled and disengaged. Despite that the content streams the Harold employs will be extremely interactive, there’s still a requirement for deployment of proper content; people don’t watch shows for the memes, the memes are noticed because of the shows themes and references.
“Raised by The Boys” looks like an epic watch and I’m super keen to get around it with the boys.